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E-commerce : protecting purchaser privacy to enforce trust

Antoniou, Giannakis and Batten, Lynn 2011, E-commerce : protecting purchaser privacy to enforce trust, Electronic commerce research, vol. 11, no. 4, pp. 421-456.

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Title E-commerce : protecting purchaser privacy to enforce trust
Author(s) Antoniou, Giannakis
Batten, Lynn
Journal name Electronic commerce research
Volume number 11
Issue number 4
Start page 421
End page 456
Total pages 36
Publisher Springer New York LLC
Place of publication New York, N. Y.
Publication date 2011
ISSN 1389-5753
1873-1902
Keyword(s) C2B
e-commerce
privacy
trust
Language eng
Field of Research 080503 Networking and Communications
Socio Economic Objective 890101 Fixed Line Data Networks and Services
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2011
Copyright notice ©2011, Springer Science+Business Media, LLC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30040596

Document type: Journal Article
Collections: School of Information Technology
Open Access Collection
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