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Social commerce activities – a taxonomy

Saundage, Dilal and Lee, Chia Yao 2011, Social commerce activities – a taxonomy, in ACIS 2011 : Identifying the information systems discipline : Proceedings of the 22nd Australasian Conference on Information Systems, ACIS, Sydney, N. S. W..

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Title Social commerce activities – a taxonomy
Author(s) Saundage, Dilal
Lee, Chia Yao
Conference name Australasian Conference on Information Systems (22nd : 2011 : Sydney, N. S. W.)
Conference location Sydney, N. S. W.
Conference dates 29 Nov-2 Dec, 2011
Title of proceedings ACIS 2011 : Identifying the information systems discipline : Proceedings of the 22nd Australasian Conference on Information Systems
Editor(s) [Unknown]
Publication date 2011
Conference series Australasian Conference on Information Systems
Publisher ACIS
Place of publication Sydney, N. S. W.
Keyword(s) social commerce
social media
electronic commerce
qualitative content analysis
Summary In recent years businesses large and small have jumped on the Social Commerce bandwagon, all in the hope of utilising social media services to facilitate various Social Commerce activities. Given the growing influence of social media on social, economic and political events globally, the rise in business interest in Social Commerce is not unexpected. This paper examines the Social Commerce activities of several Fortune 500 businesses. It analyses and categorises how businesses utilise social media to interact with customers, trading partners, employees and other important stakeholders. Two important themes have emerged, firstly, businesses utilise social media services mostly to facilitate Pre- and Post-transactional type Social Commerce activities such as marketing and customer support. Opportunities exist for businesses to leverage social media for transactional type Social Commerce activities such as purchase, payment, and order-fulfilment. Secondly, the business use of social media seems haphazard. Stakeholders wishing to succeed in Social Commerce will have to reformulate their strategies to take advantage of how users behave on social media services and opportunities to draw synergy from utilising an assortment of social media services. The paper contributes to theory by developing a taxonomy of Social Commerce activities. It contributes to practice by highlighting opportunities to engage in Social Commerce activities, in particular, to leverage opportunities from implementing Transactional Social Commerce.
Notes Reproduced with the kind permission of the copyright holder.
Language eng
Field of Research 080611 Information Systems Theory
Socio Economic Objective 970110 Expanding Knowledge in Technology
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2011, Saundage and Lee
Persistent URL http://hdl.handle.net/10536/DRO/DU:30041078

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