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Can qualitative content analysis be adapted for use by social informaticians to study social media discourse? A position paper

Parker, Craig, Saundage, Dilal and Lee, Chia Yao 2011, Can qualitative content analysis be adapted for use by social informaticians to study social media discourse? A position paper, in ACIS 2011 : Proceedings of the 22nd Australasian Conference on Information Systems : Identifying the Information Systems Discipline, AIS - Association of Information Systems, [Sydney, N.S.W.], pp. 1-7.

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Title Can qualitative content analysis be adapted for use by social informaticians to study social media discourse? A position paper
Author(s) Parker, Craig
Saundage, Dilal
Lee, Chia Yao
Conference name Australasian Conference on Information Systems (22nd : 2011 : Sydney, N.S.W.)
Conference location Sydney, N.S.W.
Conference dates 29 Nov.-2 Dec. 2011
Title of proceedings ACIS 2011 : Proceedings of the 22nd Australasian Conference on Information Systems : Identifying the Information Systems Discipline
Editor(s) [unknown]
Publication date 2011
Start page 1
End page 7
Publisher AIS - Association of Information Systems
Place of publication [Sydney, N.S.W.]
Keyword(s) social media
content analysis
qualitative
research method
Summary IS research on social media (e.g. Facebook, Twitter, blogs) has so far used user surveys or quantitative content analysis (QuantCA) research methods almost exclusively. There is considerable potential for social informatics research to use qualitative content analysis (QualCA) to explore social media discourse and its appropriation by people “in situ”. This paper presents the position that QualCA offers researchers the flexibility to identify emergent research questions and units of analysis which they may not have preconceived. This is likely to be important for IS research because of the infancy and evolving nature of social media discourse. The paper puts forward suggestions on how the QualCA research method can be adapted for this type of research.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 080611 Information Systems Theory
Socio Economic Objective 970110 Expanding Knowledge in Technology
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2011, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30041098
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Created: Fri, 16 Dec 2011, 13:00:57 EST by Katrina Fleming