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Getting generation Y to attend : friends,interactivity and half-time entertainment

Bednall, David Hugh, Valos, Michael, Adam, Stewart and McLeod, Colin 2012, Getting generation Y to attend : friends,interactivity and half-time entertainment, Sport management review, vol. 15, no. 1, pp. 80-90, doi: 10.1016/j.smr.2011.04.001.

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Title Getting generation Y to attend : friends,interactivity and half-time entertainment
Author(s) Bednall, David HughORCID iD for Bednall, David Hugh orcid.org/0000-0001-7549-770X
Valos, Michael
Adam, Stewart
McLeod, Colin
Journal name Sport management review
Volume number 15
Issue number 1
Start page 80
End page 90
Total pages 11
Publisher Elsevier
Place of publication Oxford, England
Publication date 2012-02
ISSN 1441-3523
1839-2083
Keyword(s) Generation Y
Attendance
Friends
Entertainment
Language eng
DOI 10.1016/j.smr.2011.04.001
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2012, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30041221

Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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Created: Thu, 05 Jan 2012, 11:16:44 EST by Katrina Fleming

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