Openly accessible

Conceptualising levels of customer relational outcomes within social media

Read, Wayne, Robertson, Nichola and McQuilken, Lisa 2011, Conceptualising levels of customer relational outcomes within social media, in ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, ANZMAC 2011 Conference, Perth W. A., pp. 1-10.

Attached Files
Name Description MIMEType Size Downloads
read-conceptualisinglevels-2011.pdf Published version application/pdf 1.02MB 227

Title Conceptualising levels of customer relational outcomes within social media
Author(s) Read, Wayne
Robertson, Nichola
McQuilken, Lisa
Conference name Australia and New Zealand Marketing Academy conference (2011 : Perth, W. A.)
Conference location Perth, W.A.
Conference dates 28-30 Nov. 2011
Title of proceedings ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?
Editor(s) MacCarthy, Martin
Sanders, Dale
Publication date 2011
Start page 1
End page 10
Publisher ANZMAC 2011 Conference
Place of publication Perth W. A.
Keyword(s) relationship marketing
social media
customer engagement
word of mouth
co-creation of value
customer engagement behaviour
Notes Reproduced with the kind permission of the copyright owner.
ISBN 9780646563305
Language eng
Field of Research 150506 Marketing Theory
Socio Economic Objective 910403 Marketing
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2011, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30041345

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Access Statistics: 129 Abstract Views, 228 File Downloads  -  Detailed Statistics
Created: Mon, 09 Jan 2012, 11:20:16 EST by Katrina Fleming

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.