• Home
• Library
• DRO home

The impact of survey length, interactivity and participant involvement on intentions and satisfaction across multiple panels Vocino, Andrea and Polonsky, Michael J. 2011, The impact of survey length, interactivity and participant involvement on intentions and satisfaction across multiple panels, in ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, ANZMAC, Perth W. A., pp. 1-10. Attached Files Name Description MIMEType Size Downloads vocino-theimpactof-2011.pdf Published version application/pdf 468.06KB 36 Title The impact of survey length, interactivity and participant involvement on intentions and satisfaction across multiple panels Author(s) Vocino, Andrea Polonsky, Michael J. Conference name Australia and New Zealand Marketing Academy conference (2011 : Perth, W. A.) Conference location Perth, W.A. Conference dates 28-30 Nov. 2011 Title of proceedings ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde? Editor(s) MacCarthy, Martin Sanders, Dale Publication date 2011 Start page 1 End page 10 Publisher ANZMAC Place of publication Perth W. A. Keyword(s) online panels response behaviour survey participation Summary This study examines how survey design characteristics impact on participant satisfaction, future intentions to complete surveys, and intention to recommend the survey to others, based on panel members, extracted from three different panels, who randomly received one out of eight developed surveys, varying length, involvement and interactivity. The experiment was designed for an Australian industry client. The multivariate analysis of covariance (MANCOVA hereafter) results suggest that there are differences based on the panels used, and longer surveys are viewed more positively. Interaction occurs between panels and involvement, but other two way interaction effects are insignificant. Implications for survey design and future research are discussed. Notes Reproduced with the kind permission of the copyright owner. ISBN 9780646563305 Language eng Field of Research 150505 Marketing Research Methodology Socio Economic Objective 910403 Marketing HERDC Research category E1 Full written paper - refereed Copyright notice ©2011, The Authors Persistent URL http://hdl.handle.net/10536/DRO/DU:30041349 Document type: Conference Paper Collections: Faculty of Business and Law School of Management and Marketing Higher Education Research Group Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Mon, 09 Jan 2012, 11:51:26 EST Tue, 24 Jan 2012, 13:07:49 EST Fri, 27 Jan 2012, 08:57:45 EST Fri, 27 Jan 2012, 09:02:55 EST Tue, 28 Feb 2012, 10:07:58 EST Tue, 28 Feb 2012, 10:11:59 EST Tue, 28 Feb 2012, 10:17:30 EST Tue, 28 Feb 2012, 10:18:40 EST Tue, 28 Feb 2012, 10:20:25 EST Tue, 28 Feb 2012, 10:22:27 EST Tue, 28 Feb 2012, 10:25:22 EST Tue, 28 Feb 2012, 10:27:44 EST Tue, 28 Feb 2012, 10:31:22 EST Tue, 28 Feb 2012, 11:31:29 EST Tue, 28 Feb 2012, 11:32:22 EST Filtered Full Access Statistics: 86 Abstract Views, 39 File Downloads  -  Detailed Statistics Created: Mon, 09 Jan 2012, 11:51:19 EST by Katrina Fleming

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.