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Organizational internal market orientation (IMO) : developing an integrative framework

Ferdous, Ahmed Shahriar and Polonsky, Michael 2011, Organizational internal market orientation (IMO) : developing an integrative framework, in ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, ANZMAC, Perth W. A., pp. 1-9.

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Title Organizational internal market orientation (IMO) : developing an integrative framework
Author(s) Ferdous, Ahmed Shahriar
Polonsky, Michael
Conference name Australia and New Zealand Marketing Academy conference (2011 : Perth, W. A.)
Conference location Perth, W.A.
Conference dates 28-30 Nov. 2011
Title of proceedings ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?
Editor(s) MacCarthy, Martin
Sanders, Dale
Publication date 2011
Start page 1
End page 9
Publisher ANZMAC
Place of publication Perth W. A.
Keyword(s) internal marketing (IM)
internal marketing orientation (IMO)
internal marketing (IM) programs
service employee outcomes
Notes Reproduced with the kind permission of the copyright owner.
ISBN 9780646563305
Language eng
Field of Research 150506 Marketing Theory
Socio Economic Objective 910403 Marketing
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2011, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30041350

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