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Organizational internal market orientation (IMO) : developing an integrative framework Ferdous, Ahmed Shahriar and Polonsky, Michael 2011, Organizational internal market orientation (IMO) : developing an integrative framework, in ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, ANZMAC, Perth W. A., pp. 1-9. Attached Files Name Description MIMEType Size Downloads ferdous-organizationalinternal-2011.pdf Published version application/pdf 477.02KB 229 Title Organizational internal market orientation (IMO) : developing an integrative framework Author(s) Ferdous, Ahmed Shahriar Polonsky, Michael Conference name Australia and New Zealand Marketing Academy conference (2011 : Perth, W. A.) Conference location Perth, W.A. Conference dates 28-30 Nov. 2011 Title of proceedings ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde? Editor(s) MacCarthy, Martin Sanders, Dale Publication date 2011 Start page 1 End page 9 Publisher ANZMAC Place of publication Perth W. A. Keyword(s) internal marketing (IM) internal marketing orientation (IMO) internal marketing (IM) programs service employee outcomes Notes Reproduced with the kind permission of the copyright owner. ISBN 9780646563305 Language eng Field of Research 150506 Marketing Theory Socio Economic Objective 910403 Marketing HERDC Research category E1 Full written paper - refereed Copyright notice ©2011, The Authors Persistent URL http://hdl.handle.net/10536/DRO/DU:30041350 Document type: Conference Paper Collections: Faculty of Business and Law School of Management and Marketing Higher Education Research Group Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Mon, 09 Jan 2012, 11:59:53 EST Tue, 24 Jan 2012, 11:10:14 EST Wed, 01 Feb 2012, 07:48:19 EST Mon, 06 Feb 2012, 12:37:14 EST Mon, 06 Feb 2012, 12:42:01 EST Tue, 28 Feb 2012, 08:16:02 EST Tue, 28 Feb 2012, 08:16:47 EST Tue, 28 Feb 2012, 08:23:48 EST Tue, 28 Feb 2012, 08:35:16 EST Tue, 28 Feb 2012, 11:10:56 EST Tue, 28 Feb 2012, 11:15:08 EST Filtered Full Access Statistics: 202 Abstract Views, 237 File Downloads  -  Detailed Statistics Created: Mon, 09 Jan 2012, 11:59:47 EST by Katrina Fleming

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.