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Entrepreneurship and innovation on stage : building a preliminary conceptual framework for determining creativity in the performing arts

Kay, Pandora and Jones, Marc 2011, Entrepreneurship and innovation on stage : building a preliminary conceptual framework for determining creativity in the performing arts, in ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, ANZMAC, Perth W. A., pp. 1-9.

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Title Entrepreneurship and innovation on stage : building a preliminary conceptual framework for determining creativity in the performing arts
Author(s) Kay, Pandora
Jones, Marc
Conference name Australia and New Zealand Marketing Academy conference (2011 : Perth, W. A.)
Conference location Perth, W.A.
Conference dates 28-30 Nov. 2011
Title of proceedings ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?
Editor(s) MacCarthy, Martin
Sanders, Dale
Publication date 2011
Start page 1
End page 9
Publisher ANZMAC
Place of publication Perth W. A.
Keyword(s) strategic managerial orientations
artistic services
community context
stakeholder influences
Notes Reproduced with the kind permission of the copyright owner.
ISBN 9780646563305
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2011, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30041353

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Created: Mon, 09 Jan 2012, 12:40:08 EST by Katrina Fleming