Consumer behaviour

Schiffman, Leon, Bednall, David, O'Cass, Aron, Paladino, Angela, D'Alessandro, Steven and Kanuk, Leslie 2011, Consumer behaviour, 5th ed., Pearson Australia, French Forest, N.S.W..

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Title Consumer behaviour
Author(s) Schiffman, Leon
Bednall, David
O'Cass, Aron
Paladino, Angela
D'Alessandro, Steven
Kanuk, Leslie
Publication date 2011
Total pages xvii, 662 p.
Publisher Pearson Australia
Place of Publication French Forest, N.S.W.
ISBN 9781442520103
Edition 5th
Language eng
Field of Research 150501 Consumer-Oriented Product or Service Development
Socio Economic Objective 910403 Marketing
HERDC Research category A3 Revision/new edition
HERDC collection year 2011
Persistent URL http://hdl.handle.net/10536/DRO/DU:30041781

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