Openly accessible

Seeking romance and a once in a life-time experience : considering attributes that attract honeymooners to destinations

Winchester, Maxwell, Winchester, Tiffany and Alvey, Felicity 2011, Seeking romance and a once in a life-time experience : considering attributes that attract honeymooners to destinations, in ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, ANZMAC, Perth, W.A., pp. 1-7.

Attached Files
Name Description MIMEType Size Downloads
winchester-seekingromance-2011.pdf Published version application/pdf 456.88KB 130

Title Seeking romance and a once in a life-time experience : considering attributes that attract honeymooners to destinations
Author(s) Winchester, Maxwell
Winchester, Tiffany
Alvey, Felicity
Conference name Australia and New Zealand Marketing Academy. Conference (2011 : Perth, W. A.)
Conference location Perth, W.A.
Conference dates 28-30 Nov. 2011
Title of proceedings ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?
Editor(s) MacCarthy, Martin
Sanders, Dale
Publication date 2011
Conference series Australia and New Zealand Marketing Academy Conference
Start page 1
End page 7
Publisher ANZMAC
Place of publication Perth, W.A.
Summary Couples on their honeymoon represent a vital part of the tourism market. Since the destination decision for honeymooners is a joint decision, paired in-depth interviews were conducted with ten British couples to explore their honeymoon destination decision making. The themes that arose from this qualitative study were consistent with more general studies on destination choice, including: culture, natural environment, and accommodation. New themes developed from the research included familiarity, romance, and budget. The results indicate that couples were more likely to stretch their budget for a honeymoon, or appear to be less concerned about the cost of their trip, as many see it as a once in a lifetime experience. This indicates that this valuable segment ofthe market should be further explored.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 9780646563305
Language eng
Field of Research 150604 Tourism Marketing
Socio Economic Objective 910403 Marketing
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2011, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30041791

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Access Statistics: 156 Abstract Views, 132 File Downloads  -  Detailed Statistics
Created: Sat, 28 Jan 2012, 12:30:05 EST by Lee-Ann Stones

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.