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Family holiday decision making : the knowledge and influence of adolescent children and parents

Watne, Torgeir and Winchester, Tiffany 2011, Family holiday decision making : the knowledge and influence of adolescent children and parents, in ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, ANZMAC, Perth W. A., pp. 1-9.

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Title Family holiday decision making : the knowledge and influence of adolescent children and parents
Author(s) Watne, Torgeir
Winchester, Tiffany
Conference name Australia and New Zealand Marketing Academy. Conference (2011 : Perth, W. A.)
Conference location Perth, W.A.
Conference dates 28-30 Nov. 2011
Title of proceedings ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?
Editor(s) MacCarthy, Martin
Sanders, Dale
Publication date 2011
Conference series Australia and New Zealand Marketing Academy Conference
Start page 1
End page 9
Publisher ANZMAC
Place of publication Perth W. A.
Keyword(s) holidays
consumer socialisation
children's influence on parents
dyadic data analysis
Summary This paper investigates the influence adolescent children have over their parents with regards to holiday decisions. A dyadic method of analysis was used to determine the level of influence young people have on the decision making oftheir parents. Our research shows that the families in general do not see their adolescent children as more knowledgeable than the parents when it comes to holidays. However, the level of knowledge the family perceives the child to have is strongly related to how much influence the child then has over the parent. Also, the level of 'expertness' the family attribute to the child is strongly related to the family's attitude towards the child as a socialisation agent for the parent. Parents knowledge on the other hand, is not related to how influenced they are by their children. Finally, daughters have a larger impact on their parents' holiday decisions than sons.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 9780646563305
Language eng
Field of Research 150501 Consumer-Oriented Product or Service Development
Socio Economic Objective 910403 Marketing
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2011, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30041792

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