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Towards an understanding of residents' pro-environmental behaviour

Binney, Wayne and Hall, Michelle 2011, Towards an understanding of residents' pro-environmental behaviour, in ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, AZMAC, Perth W. A., pp. 1-7.

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Title Towards an understanding of residents' pro-environmental behaviour
Author(s) Binney, Wayne
Hall, Michelle
Conference name Australia and New Zealand Marketing Academy conference (2011 : Perth, W. A.)
Conference location Perth, W.A.
Conference dates 28-30 Nov. 2011
Title of proceedings ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?
Editor(s) MacCarthy, Martin
Sanders, Dale
Publication date 2011
Start page 1
End page 7
Total pages 7
Publisher AZMAC
Place of publication Perth W. A.
Keyword(s) pro-environmental
sustainability
behaviour change
household sustainability
Summary The aim of this research was to provide a clearer understanding of how personal domain factors relate to pro-environmental behaviour. This exploratory study used the New Ecological Paradigm (NEP) scale (Dunlap et aI., 2000) and Stern's value orientation scale (Stern et aI., 1995) to gauge values and attitudes and how they relate to the adoption of a range of sustainable household products and practices of Australian householders. The research confirms that holding a pro-environmental attitude as measured by the NEP score does not relate to adoption of sustainable behaviours. However, egoistic values can be related to the uptake of some high cost pro-environmental products. Further research should seek to provide a deeper understanding of the contextual reasons for adoption or non-adoption of specific proenvironmental behaviours.
Notes Paper 164.
Reproduced with the kind permission of the copyright owner.
ISBN 9780646563305
Language eng
Field of Research 150501 Consumer-Oriented Product or Service Development
Socio Economic Objective 910403 Marketing
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2011, The Authors
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30041794

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.