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An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast Menzies, Jane L. and Nguyen, Sheila 2011, An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast, in ANZAM 2011 : 25th Annual Australian And New Zealand Academy of Management conference : the future of work and organisations, ANZAM, [Wellington, N.Z.], pp. 1-21. Attached Files Name Description MIMEType Size Downloads menzies-anexploration-2011.pdf Published version application/pdf 214.69KB 297 Title An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast Author(s) Menzies, Jane L. Nguyen, Sheila Conference name Australian and New Zealand Academy of Management Conference (25th : 2011 : Wellington, N.Z.) Conference location Wellington, New Zealand Conference dates 7-9 Dec. 2011 Title of proceedings ANZAM 2011 : 25th Annual Australian And New Zealand Academy of Management conference : the future of work and organisations Editor(s) [unknown] Publication date 2011 Start page 1 End page 21 Publisher ANZAM Place of publication [Wellington, N.Z.] Keyword(s) Motor sports events Motivation to attend Event marketing Summary The perceptions of spectators (N = 36) at the Lexmark Indy 300 Champ Car event were assessed via qualitative methods to evaluate their internal and external motivations to attend. The most common reason to attend was the atmosphere that the event created, and entertainment. Other reasons included the race, enjoying the company of friends, and group affiliation. The characteristics of the majority of attendees were predominantly male, 26 to 35 years old, from Queensland, who earned around AUD$50,000 to $75,000 per annum. The findings of the study have implications for sport marketers who wish to communicate to these individuals. Notes Reproduced with the kind permission of the copyright owner. ISBN 9781877040870 Language eng Field of Research 150404 Sport and Leisure Management Socio Economic Objective 910402 Management HERDC Research category E1 Full written paper - refereed Copyright notice ©2011, The Authors Persistent URL http://hdl.handle.net/10536/DRO/DU:30042154 Document type: Conference Paper Collections: Faculty of Business and Law Deakin Graduate School of Business School of Management and Marketing Higher Education Research Group Open Access Collection   Link to Related Work An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast (deposited 19-07-2014) An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast Journal Article (deposited 18-12-2012)   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Mon, 13 Feb 2012, 11:32:17 EST Mon, 13 Feb 2012, 13:48:03 EST Mon, 13 Feb 2012, 13:50:11 EST Mon, 13 Feb 2012, 13:51:27 EST Mon, 13 Feb 2012, 13:57:33 EST Filtered Full Access Statistics: 157 Abstract Views, 298 File Downloads  -  Detailed Statistics Created: Mon, 13 Feb 2012, 11:31:56 EST by Katrina Fleming

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.