An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast

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An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast

Menzies, Jane L. and Nguyen, Sheila 2011, An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast, in ANZAM 2011 : 25th Annual Australian And New Zealand Academy of Management conference : the future of work and organisations, ANZAM, [Wellington, N.Z.], pp. 1-21.

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Title	An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast
Author(s)	Menzies, Jane L. Nguyen, Sheila
Conference name	Australian and New Zealand Academy of Management Conference (25th : 2011 : Wellington, N.Z.)
Conference location	Wellington, New Zealand
Conference dates	7-9 Dec. 2011
Title of proceedings	ANZAM 2011 : 25th Annual Australian And New Zealand Academy of Management conference : the future of work and organisations
Editor(s)	[unknown]
Publication date	2011
Start page	1
End page	21
Total pages	21
Publisher	ANZAM
Place of publication	[Wellington, N.Z.]
Keyword(s)	Motor sports events Motivation to attend Event marketing
Summary	The perceptions of spectators (N = 36) at the Lexmark Indy 300 Champ Car event were assessed via qualitative methods to evaluate their internal and external motivations to attend. The most common reason to attend was the atmosphere that the event created, and entertainment. Other reasons included the race, enjoying the company of friends, and group affiliation. The characteristics of the majority of attendees were predominantly male, 26 to 35 years old, from Queensland, who earned around AUD$50,000 to $75,000 per annum. The findings of the study have implications for sport marketers who wish to communicate to these individuals.
Notes	Reproduced with the kind permission of the copyright owner.
ISBN	9781877040870
Language	eng
Field of Research	150404 Sport and Leisure Management
Socio Economic Objective	910402 Management
HERDC Research category	E1 Full written paper - refereed
Copyright notice	©2011, The Authors
Persistent URL	http://hdl.handle.net/10536/DRO/DU:30042154

Document type:	Conference Paper
Collections:	Faculty of Business and Law Deakin Graduate School of Business School of Management and Marketing Higher Education Research Group Open Access Collection


Link to Related Work
An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast (deposited 01-09-2016) An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast Journal Article (deposited 18-12-2012)

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Created:	Mon, 13 Feb 2012, 11:31:56 EST by Katrina Fleming

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