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An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast

Menzies, Jane L. and Nguyen, Sheila 2011, An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast, in ANZAM 2011 : 25th Annual Australian And New Zealand Academy of Management conference : the future of work and organisations, ANZAM, [Wellington, N.Z.], pp. 1-21.

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Title An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast
Author(s) Menzies, Jane L.
Nguyen, Sheila
Conference name Australian and New Zealand Academy of Management Conference (25th : 2011 : Wellington, N.Z.)
Conference location Wellington, New Zealand
Conference dates 7-9 Dec. 2011
Title of proceedings ANZAM 2011 : 25th Annual Australian And New Zealand Academy of Management conference : the future of work and organisations
Editor(s) [unknown]
Publication date 2011
Start page 1
End page 21
Total pages 21
Publisher ANZAM
Place of publication [Wellington, N.Z.]
Keyword(s) Motor sports events
Motivation to attend
Event marketing
Summary The perceptions of spectators (N = 36) at the Lexmark Indy 300 Champ Car event were assessed via qualitative methods to evaluate their internal and external motivations to attend. The most common reason to attend was the atmosphere that the event created, and entertainment. Other reasons included the race, enjoying the company of friends, and group affiliation. The characteristics of the majority of attendees were predominantly male, 26 to 35 years old, from Queensland, who earned around AUD$50,000 to $75,000 per annum. The findings of the study have implications for sport marketers who wish to communicate to these individuals.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 9781877040870
Language eng
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 910402 Management
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2011, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30042154

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.