Manifestations of brand orientation in museums : an exploratory study

Evans, Jody, Bridson, Kerrie and Rentschler, Ruth 2011, Manifestations of brand orientation in museums : an exploratory study, in Summer Marketing Educators' Conference Proceedings : Marketing 2011: Delivering Value in Turbulent Times, American Marketing Association, Chicago, Ill., pp. 435-442.

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Title Manifestations of brand orientation in museums : an exploratory study
Author(s) Evans, Jody
Bridson, Kerrie
Rentschler, Ruth
Conference name Summer Marketing Educators' Conference (2011 : San Francisco, Calif.)
Conference location San Francisco, Calif.
Conference dates 5-7 Aug. 2011
Title of proceedings Summer Marketing Educators' Conference Proceedings : Marketing 2011: Delivering Value in Turbulent Times
Editor(s) Noble, Stephanie M.
Noble, Charles H.
Publication date 2011
Conference series Summer Marketing Educators' Conference
Start page 435
End page 442
Total pages 8
Publisher American Marketing Association
Place of publication Chicago, Ill.
ISBN 0877573476
ISSN 0888-1839
Language eng
Field of Research 150506 Marketing Theory
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30042165

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