Consumption and the meaning of life

Tian, Kelly and Belk, Russell 2006, Consumption and the meaning of life. In Belk, Russell W. (ed), Research in consumer behavior, JAI Press, Oxford, U. K., pp.249-274.

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Title Consumption and the meaning of life
Author(s) Tian, Kelly
Belk, Russell
Title of book Research in consumer behavior
Editor(s) Belk, Russell W.
Publication date 2006
Series Research in consumer behavior; v. 10
Chapter number 10
Total chapters 10
Start page 249
End page 274
Total pages 26
Publisher JAI Press
Place of Publication Oxford, U. K.
Summary Through an analysis of data from depth interviews with modern American consumers, we examine whether and how individuals quest for life’s meaning through consumption. Our analysis identifies three worldviews that are differently related to the experience of transcendence through consumption. A rationalist worldview is revealed as being unrelated to such a pursuit. It contrasts two magical worldviews held by most informants in which consumption objects are infused with supernatural and metaphysical beliefs that animate life’s meaning for them. Our discussion highlights how recognition of magical worldviews contributes to consumer theory, methods, and concepts of investigation.
ISBN 9780762313044
ISSN 0885-2111
Language eng
Field of Research 159999 - Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 - Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2006, Elsevier Ltd.
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Document type: Book Chapter
Collections: Faculty of Business and Law
School of Management and Marketing
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