Fanatical consumption : an investigation of the behavior of sports fans through textual data

Kelley, Scott and Tian, Kelly 2004, Fanatical consumption : an investigation of the behavior of sports fans through textual data, in Sports marketing and the psychology of marketing communication, Lawrence Erlbaum Associates, Mahwah, N. J., pp.27-65.

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Title Fanatical consumption : an investigation of the behavior of sports fans through textual data
Author(s) Kelley, Scott
Tian, Kelly
Title of book Sports marketing and the psychology of marketing communication
Editor(s) Kahle, Lynn R.
Riley, Chris
Publication date 2004
Chapter number 2
Total chapters 19
Start page 27
End page 65
Total pages 39
Publisher Lawrence Erlbaum Associates
Place of Publication Mahwah, N. J.
ISBN 0805848266
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30042464

Document type: Book Chapter
Collection: School of Management and Marketing
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