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How commercial myths compete for identity value through the ideological shaping of collective memories and countermemories

Thompson, Craig and Tian, Kelly 2007, How commercial myths compete for identity value through the ideological shaping of collective memories and countermemories, in European advances in consumer research, Association for Consumer Research, Duluth, Minn., pp.146-147.

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Title How commercial myths compete for identity value through the ideological shaping of collective memories and countermemories
Author(s) Thompson, Craig
Tian, Kelly
Title of book European advances in consumer research
Editor(s) Borghini, Stefania
McGrath, Mary Ann
Otnes, Cele C.
Publication date 2007
Series European advances in consumer research; v. 8
Chapter number 15
Total chapters 69
Start page 146
End page 147
Total pages xxxv, 544 p.
Publisher Association for Consumer Research
Place of Publication Duluth, Minn.
Notes Paper presented at a special session "Theorizing the socio-historical and ideological influences on the production of commercial culture," 10-14 July, Milan, Italy.
ISBN 9780915552603
0915552604
Language eng
Field of Research 159999 - Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 - Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1.1 Book chapter
Copyright notice ©2007, Association for Consumer Research
Persistent URL http://hdl.handle.net/10536/DRO/DU:30042467

Document type: Book Chapter
Collection: School of Management and Marketing
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