Consumer-citizens of China : the role of foreign brands in the imagined future China

Tian, Kelly and Dong, Lilly 2011, Consumer-citizens of China : the role of foreign brands in the imagined future China, Routledge, New York, N. Y..

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Title Consumer-citizens of China : the role of foreign brands in the imagined future China
Author(s) Tian, Kelly
Dong, Lilly
Publication date 2011
Series Routledge Contemporary China series
Total pages 147
Publisher Routledge
Place of Publication New York, N. Y.
Keyword(s) consumers -- China -- psychology
brand choice -- China -- psychological aspects
nationalism -- China
China -- civilization -- foreign influences
Summary This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.
ISBN 0203840119
9780203840115
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category A1.1 Books - authored - research
Copyright notice ©2011, Kelly Tian and Lily Dong
Persistent URL http://hdl.handle.net/10536/DRO/DU:30042468

Document type: Book
Collection: School of Management and Marketing
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