Consumer-citizens of China : the role of foreign brands in the imagined future China

Tian, Kelly and Dong, Lilly 2011, Consumer-citizens of China : the role of foreign brands in the imagined future China Routledge, New York, N. Y..

Title	Consumer-citizens of China : the role of foreign brands in the imagined future China
Author(s)	Tian, Kelly Dong, Lilly
Publication date	2011
Series	Routledge Contemporary China series
Total pages	147
Publisher	Routledge
Place of Publication	New York, N. Y.
Keyword(s)	consumers -- China -- psychology brand choice -- China -- psychological aspects nationalism -- China China -- civilization -- foreign influences
Summary	This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.
ISBN	9780203840115 9780415553490
Language	eng
Field of Research	159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective	970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category	A1.1 Books - authored - research
Copyright notice	©2011, Kelly Tian and Lily Dong
Persistent URL	http://hdl.handle.net/10536/DRO/DU:30042468

Document type:	Book
Collection:	School of Management and Marketing

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