“Living the brand” : the evolution and conceptualization of a philosophy-driven strategy of building organizational brands through people

Tian, Kelly and Zuniga, Miguel 2010, “Living the brand” : the evolution and conceptualization of a philosophy-driven strategy of building organizational brands through people, in Proceedings of the 34th Marketing Educator'€Ÿs Association Conference : The Pinnacle of Marketing Education, Marketing Educator's Association, [Seattle, Wash], pp. 122-122.

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Title “Living the brand” : the evolution and conceptualization of a philosophy-driven strategy of building organizational brands through people
Author(s) Tian, Kelly
Zuniga, Miguel
Conference name Marketing Educator'€Ÿs Association. Conference (34th : 2010 : Seattle, Washington)
Conference location Seattle, Wash.
Conference dates 8-10 Apr. 2010
Title of proceedings Proceedings of the 34th Marketing Educator'€Ÿs Association Conference : The Pinnacle of Marketing Education
Editor(s) Cadwallader, Susan
Brodowsky, Glen
Publication date 2010
Conference series Marketing Educators' Association Conference
Start page 122
End page 122
Publisher Marketing Educator's Association
Place of publication [Seattle, Wash]
Language eng
Field of Research 159999 - Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 - Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E3.1 Extract of paper
ERA Research output type E Conference publication
Copyright notice ©2010, Marketing Educators’ Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30042470

Document type: Conference Paper
Collection: School of Management and Marketing
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