Marketized education and commercial learning brands : the construction of consumer vulnerability in the "new global knowledge society"

Tian, Kelly and Luna-Nevarez, Temo 2010, Marketized education and commercial learning brands : the construction of consumer vulnerability in the "new global knowledge society", in Proceedings of the 34th Marketing Educator'€Ÿs Association Conference : The Pinnacle of Marketing Education, Marketing Educator's Association, [Seattle, Wash], pp. 23-23.

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Title Marketized education and commercial learning brands : the construction of consumer vulnerability in the "new global knowledge society"
Author(s) Tian, Kelly
Luna-Nevarez, Temo
Conference name Marketing Educator'€Ÿs Association. Conference (34th : 2010 : Seattle, Washington)
Conference location Seattle, Wash.
Conference dates 8-10 Apr. 2010
Title of proceedings Proceedings of the 34th Marketing Educator'€Ÿs Association Conference : The Pinnacle of Marketing Education
Editor(s) Cadwallader, Susan
Brodowsky, Glen
Publication date 2010
Conference series Marketing Educators' Association Conference
Start page 23
End page 23
Publisher Marketing Educator's Association
Place of publication [Seattle, Wash]
Language eng
Field of Research 159999 - Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 - Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E3.1 Extract of paper
ERA Research output type E Conference publication
Copyright notice ©2010, Marketing Educators’ Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30042471

Document type: Conference Paper
Collection: School of Management and Marketing
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