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Gift-giving : consumer motivation and the gift purchase process

Goodwin, Cathy, Smith, Kelly L. and Spiggle, Susan 1990, Gift-giving : consumer motivation and the gift purchase process, in Advances in Consumer Research, Vol. 17, Association for Consumer Research,, Provo, UT, pp. 690-698.


Title Gift-giving : consumer motivation and the gift purchase process
Author(s) Goodwin, Cathy
Smith, Kelly L.
Spiggle, Susan
Conference name Association for Consumer Research. Conference (1990 : [Provo, Utah])
Conference location [Provo, UT]
Conference dates [1990]
Title of proceedings Advances in Consumer Research, Vol. 17
Editor(s) Goldberg, Marvin E.
Gorn, Gerald
Pollay, Richard W.
Publication date 1990
Conference series Association for Consumer Research Conference
Start page 690
End page 698
Total pages 9
Publisher Association for Consumer Research,
Place of publication Provo, UT
Keyword(s) consumer
motivation
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30042489

Document type: Conference Paper
Collection: School of Management and Marketing
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