Development and validation of the Agents' Socially Desirable Responding (ASDR) scale

Manning, Kenneth C., Bearden, William O. and Tian, Kelly 2009, Development and validation of the Agents' Socially Desirable Responding (ASDR) scale, Marketing letters, vol. 20, no. 1, pp. 31-44, doi: 10.1007/s11002-008-9041-6.

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Title Development and validation of the Agents' Socially Desirable Responding (ASDR) scale
Author(s) Manning, Kenneth C.
Bearden, William O.
Tian, Kelly
Journal name Marketing letters
Volume number 20
Issue number 1
Start page 31
End page 44
Publisher Springer New York
Place of publication New York, N. Y.
Publication date 2009
ISSN 0923-0645
Keyword(s) socially desirable responding
social desirability bias
response bias
Summary While the marketing discipline has advanced knowledge by augmenting objective measures of marketing performance with survey-solicited subjective measures, it has not adequately attended to potential response biases. The authors’ review of the literature highlights the need for a valid measure of socially desirable responding that can be used in detecting social desirability bias in managers’ responses to subjective performance measures. Agents’ Socially Desirable Responding (ASDR) scale development and validation procedures are described. Validation efforts reveal the psychometric properties of the eight-item ASDR scale and provide evidence of its utility.
Language eng
DOI 10.1007/s11002-008-9041-6
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2008, Springer Science + Business Media, LLC
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Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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