Reconstructing the south : how commercial myths compete for identity value through the ideological shaping of popular memories and countermemories

Thompson, Craig and Tian, Kelly 2008, Reconstructing the south : how commercial myths compete for identity value through the ideological shaping of popular memories and countermemories, Journal of consumer research, vol. 34, no. 5, pp. 595-613.

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Title Reconstructing the south : how commercial myths compete for identity value through the ideological shaping of popular memories and countermemories
Author(s) Thompson, Craig
Tian, Kelly
Journal name Journal of consumer research
Volume number 34
Issue number 5
Start page 595
End page 613
Publisher University of Chicago Press
Place of publication Chicago, Ill.
Publication date 2008-02
ISSN 0093-5301
1537-5277
Summary This study explicates the coconstitutive relationships between commercial myth- making and popular memory that arise through myth market competitions for identity value. We develop a genealogical analysis of the representational strategies and ideological rationales that two prominent New South mythmakers use to shape popular memories in relation to their competitive goals and to efface counter- memories that contradict their mythologized representations. We then derive a conceptual model that highlights competitive, historical, and ideological influences on commercial mythmaking and their transformative effects on popular memory, which have not been addressed by prior theorizations of the meaning transfer process.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2008, Journal of consumer research
Persistent URL http://hdl.handle.net/10536/DRO/DU:30042500

Document type: Journal Article
Collection: School of Management and Marketing
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