That's artertainment! Art galleries, events and city life Rentschler, Ruth 2011, That's artertainment! Art galleries, events and city life, in 2011 International Symposium on Theater, City and Cultural Program and Papers, [The Conference], [Kaohsiung, Taiwan], pp. 1-16. Attached Files Name Description MIMEType Size Downloads Title That's artertainment! Art galleries, events and city life Author(s) Rentschler, Ruth Conference name International Symposium on Theater, City and Cultural Tourism (2011 : Kaohsiung, Taiwan) Conference location Kaohsiung, Taiwan Conference dates 18-19 Nov. 2011 Title of proceedings 2011 International Symposium on Theater, City and Cultural Program and Papers Editor(s) [unknown] Publication date 2011 Start page 1 End page 16 Publisher [The Conference] Place of publication [Kaohsiung, Taiwan] Keyword(s) branding audience development art gallery artertainment Summary This key note address uses branding, as one way for galleries to tell their stories about 'artertainment' to enrich the wider story of the city to their various audiences.  Despite the centrality of telling stories in galleries as a means of positioning city cultural life, rarely has branding 'artetainment' been explored in the marketing literature.  What do case studies reveal about the marketing techniques used by art galleries as far as representing culture in the city? Using historical research methods, annual reports and interviews, the paper views art galleries from the inside out as a means of branding city cultural life through 'artertainment'.  The originality of this article is in its depiction of case studies of art galleries from the inside out as brands for city cultural life. Language eng Field of Research 150404 Sport and Leisure Management Socio Economic Objective 910403 Marketing HERDC Research category L2 Full written paper - non-refereed (minor conferences) Persistent URL http://hdl.handle.net/10536/DRO/DU:30043052 Document type: Conference Paper Collections: Faculty of Business and Law School of Management and Marketing   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Thu, 08 Mar 2012, 15:39:45 EST Fri, 16 Mar 2012, 08:54:11 EST Fri, 16 Mar 2012, 08:56:19 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 129 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Thu, 08 Mar 2012, 15:39:33 EST by Katrina Fleming

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