That's artertainment! Art galleries, events and city life
Rentschler, Ruth 2011, That's artertainment! Art galleries, events and city life, in 2011 International Symposium on Theater, City and Cultural Program and Papers, [The Conference], [Kaohsiung, Taiwan], pp. 1-16.
Attached Files
Name
Description
MIMEType
Size
Downloads
Title
That's artertainment! Art galleries, events and city life
This key note address uses branding, as one way for galleries to tell their stories about 'artertainment' to enrich the wider story of the city to their various audiences. Despite the centrality of telling stories in galleries as a means of positioning city cultural life, rarely has branding 'artetainment' been explored in the marketing literature. What do case studies reveal about the marketing techniques used by art galleries as far as representing culture in the city? Using historical research methods, annual reports and interviews, the paper views art galleries from the inside out as a means of branding city cultural life through 'artertainment'. The originality of this article is in its depiction of case studies of art galleries from the inside out as brands for city cultural life.
Language
eng
Field of Research
150404 Sport and Leisure Management
Socio Economic Objective
910403 Marketing
HERDC Research category
L2 Full written paper - non-refereed (minor conferences)
Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.