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That's artertainment! Art galleries, events and city life

Rentschler, Ruth 2011, That's artertainment! Art galleries, events and city life, in 2011 International Symposium on Theater, City and Cultural Program and Papers, [The Conference], [Kaohsiung, Taiwan], pp. 1-16.

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Title That's artertainment! Art galleries, events and city life
Author(s) Rentschler, Ruth
Conference name International Symposium on Theater, City and Cultural Tourism (2011 : Kaohsiung, Taiwan)
Conference location Kaohsiung, Taiwan
Conference dates 18-19 Nov. 2011
Title of proceedings 2011 International Symposium on Theater, City and Cultural Program and Papers
Editor(s) [unknown]
Publication date 2011
Start page 1
End page 16
Publisher [The Conference]
Place of publication [Kaohsiung, Taiwan]
Keyword(s) branding
audience development
art gallery
artertainment
Summary This key note address uses branding, as one way for galleries to tell their stories about 'artertainment' to enrich the wider story of the city to their various audiences.  Despite the centrality of telling stories in galleries as a means of positioning city cultural life, rarely has branding 'artetainment' been explored in the marketing literature.  What do case studies reveal about the marketing techniques used by art galleries as far as representing culture in the city? Using historical research methods, annual reports and interviews, the paper views art galleries from the inside out as a means of branding city cultural life through 'artertainment'.  The originality of this article is in its depiction of case studies of art galleries from the inside out as brands for city cultural life.
Language eng
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 910403 Marketing
HERDC Research category L2 Full written paper - non-refereed (minor conferences)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30043052

Document type: Conference Paper
Collections: Faculty of Business and Law
School of Management and Marketing
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