Assessing consumer responses to professional sport club decisions : the marketing implications of sacking a coach

Karg, Adam and McDonald, Heath 2011, Assessing consumer responses to professional sport club decisions : the marketing implications of sacking a coach, in EASM 2011 : The 19th Conference of the European Association for Sport Management : Commitment in Sport Management : Book of Abstracts, GB Creation & Advice Consulting, Madrid, Spain, pp. 161-162.

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Title Assessing consumer responses to professional sport club decisions : the marketing implications of sacking a coach
Author(s) Karg, Adam
McDonald, Heath
Conference name Conference of the European Assoication for Sport Management (19th : 2011 : Madrid, Spain)
Conference location Madrid, Spain
Conference dates 7-10 Sep. 2011
Title of proceedings EASM 2011 : The 19th Conference of the European Association for Sport Management : Commitment in Sport Management : Book of Abstracts
Editor(s) Gammelsaeter, Hallgeir
Bielons, Gerardo
Publication date 2011
Start page 161
End page 162
Publisher GB Creation & Advice Consulting
Place of publication Madrid, Spain
Keyword(s) Marketing implications
Consumer
Sport managers
ISBN 9788469473368
Language eng
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 910403 Marketing
HERDC Research category L3 Extract of paper (minor conferences)
Copyright notice ©2011, EASM
Persistent URL http://hdl.handle.net/10536/DRO/DU:30043209

Document type: Conference Paper
Collections: Faculty of Business and Law
School of Management and Marketing
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