Fan engagement 2.0 : examining current social media content and practice for Australian professional sport clubs

Karg, Adam 2011, Fan engagement 2.0 : examining current social media content and practice for Australian professional sport clubs, in SMAANZ 2011 : Program and Book of Abstracts : Research with Relevance, Sport Management Association of Australia and New Zealand, Melbourne, Vic., pp. 49-49.

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Title Fan engagement 2.0 : examining current social media content and practice for Australian professional sport clubs
Author(s) Karg, Adam
Conference name Sport Management Association of Australia and New Zealand. Annual Conference (17th : 2011 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 23-25 Nov. 2011
Title of proceedings SMAANZ 2011 : Program and Book of Abstracts : Research with Relevance
Editor(s) [unknown]
Publication date 2011
Start page 49
End page 49
Publisher Sport Management Association of Australia and New Zealand
Place of publication Melbourne, Vic.
Keyword(s) professional sport clubs
social media
sports marketing
Language eng
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category L3 Extract of paper (minor conferences)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30043221

Document type: Conference Paper
Collections: Faculty of Business and Law
School of Management and Marketing
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