Exploring loyalty and the role of love : a consumer perspective

Broadbent, Sarah and Ferkins,Lesley 2011, Exploring loyalty and the role of love : a consumer perspective, in SMAANZ 2011 : Program and Book of Abstracts : Research with Relevance, Sport Management Association of Australia and New Zealand, Melbourne, Vic., pp. 18-18.

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Title Exploring loyalty and the role of love : a consumer perspective
Author(s) Broadbent, Sarah
Ferkins,Lesley
Conference name Sport Management Association of Australia and New Zealand. Annual Conference (17th : 2011 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 23-25 Nov. 2011
Title of proceedings SMAANZ 2011 : Program and Book of Abstracts : Research with Relevance
Editor(s) [unknown]
Publication date 2011
Start page 18
End page 18
Publisher Sport Management Association of Australia and New Zealand
Place of publication Melbourne, Vic.
Keyword(s) loyalty
sports consumers
sport marketers
Language eng
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category L3 Extract of paper (minor conferences)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30043247

Document type: Conference Paper
Collections: Faculty of Business and Law
School of Management and Marketing
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