"Game, set, match" : exploring the role of fit in disability sport sponsorship relationships

MacDougall, Hannah, Nguyen, Sheila N. and Karg, Adam 2011, "Game, set, match" : exploring the role of fit in disability sport sponsorship relationships, in SMAANZ 2011 : Program and Book of Abstracts : Research with Relevance, Sport Management Association of Australia and New Zealand, Melbourne, Vic., pp. 61-61.

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Title "Game, set, match" : exploring the role of fit in disability sport sponsorship relationships
Author(s) MacDougall, Hannah
Nguyen, Sheila N.
Karg, Adam
Conference name Sport Management Association of Australia and New Zealand. Annual Conference (17th : 2011 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 23-25 Nov. 2011
Title of proceedings SMAANZ 2011 : Program and Book of Abstracts : Research with Relevance
Editor(s) [unknown]
Publication date 2011
Start page 61
End page 61
Publisher Sport Management Association of Australia and New Zealand
Place of publication Melbourne, Vic.
Keyword(s) sponsorship
disability sport
Language eng
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category L3 Extract of paper (minor conferences)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30043283

Document type: Conference Paper
Collections: Faculty of Business and Law
School of Management and Marketing
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