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Learning from previous competition : the use of public relations techniques in averting an industry-wide crisis in the 1947 Australian bank nationalisation scheme

Sheehan, Mark 2011, Learning from previous competition : the use of public relations techniques in averting an industry-wide crisis in the 1947 Australian bank nationalisation scheme, in Competing identities : The state of play of PR in the 2010s : Proceedings of the Barcelona Meeting COM #1: International PR 2011 Conference Barcelona, [The conference], [Barcelona, Spain].

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Title Learning from previous competition : the use of public relations techniques in averting an industry-wide crisis in the 1947 Australian bank nationalisation scheme
Author(s) Sheehan, Mark
Conference name International PR Conference (2011 : Barcelona, spain)
Conference location Barcelona, Spain
Conference dates 28-29 June 2011
Title of proceedings Competing identities : The state of play of PR in the 2010s : Proceedings of the Barcelona Meeting COM #1: International PR 2011 Conference Barcelona
Editor(s) Lalueza, Ferran
McKie, David
Xifra, Jordi
Publication date 2011
Publisher [The conference]
Place of publication [Barcelona, Spain]
Keyword(s) Public relations
Techniques
ISBN 9788497885386
Language eng
Field of Research 200105 Organisational, Interpersonal and Intercultural Communication
Socio Economic Objective 910499 Management and Productivity not elsewhere classified
HERDC Research category E2 Full written paper - non-refereed / Abstract reviewed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30043839

Document type: Conference Paper
Collection: School of Communication and Creative Arts
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