Green marketing : what does the future hold?

Polonsky, Michael 2011, Green marketing : what does the future hold?, in Readings and cases in sustainable marketing : a strategic approach to social responsibility, Tilde University Press, Prahran, Vic., pp.245-256.

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Title Green marketing : what does the future hold?
Author(s) Polonsky, Michael
Title of book Readings and cases in sustainable marketing : a strategic approach to social responsibility
Editor(s) D'Souza, Clare
Taghian, Mehdi
Polonsky, Michael
Publication date 2011
Chapter number 7
Total chapters 8
Start page 245
End page 256
Total pages 12
Publisher Tilde University Press
Place of Publication Prahran, Vic.
Keyword(s) marketing of green goods
environment
organisational behaviour
ISBN 9780734610850
Edition 1st
Language eng
Field of Research 150506 Marketing Theory
Socio Economic Objective 910403 Marketing
HERDC Research category B1 Book chapter
Copyright notice ©2011, by Tilde Publishing and Distribution
Persistent URL http://hdl.handle.net/10536/DRO/DU:30043920

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