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Readings and cases in sustainable marketing : a strategic approach to social responsibility

D'Souza, Clare, Taghian, Mehdi and Polonsky, Michael 2011, Readings and cases in sustainable marketing : a strategic approach to social responsibility, 1st ed., Tilde University Press, Prahran, Vic..

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Title Readings and cases in sustainable marketing : a strategic approach to social responsibility
Author(s) D'Souza, Clare
Taghian, Mehdi
Polonsky, Michael
Editor(s) D'Souza, Clare
Taghian, Mehdi
Polonsky, Michael
Publication date 2011
Total pages 384 p.
Publisher Tilde University Press
Place of Publication Prahran, Vic.
Keyword(s) corporate social responsibility
sustainable marketing
ISBN 9780734610850
Edition 1st
Language eng
Field of Research 150506 Marketing Theory
Socio Economic Objective 910403 Marketing
HERDC Research category A7 Edited book
Copyright notice ©2011, Tilde University Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30043921

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.