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Marketing the marketing discipline : the influence of delivery modes on discipline major choice

Ringer, Allison, Volkov, Michael, Vocino, Andrea, Bridson, Kerrie and Adam, Stewart 2011, Marketing the marketing discipline : the influence of delivery modes on discipline major choice, Information technology, education and society, vol. 12, no. 1, pp. 45-65.

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Title Marketing the marketing discipline : the influence of delivery modes on discipline major choice
Author(s) Ringer, Allison
Volkov, Michael
Vocino, Andrea
Bridson, Kerrie
Adam, Stewart
Journal name Information technology, education and society
Volume number 12
Issue number 1
Start page 45
End page 65
Total pages 21
Publisher James Nicholas Publishers
Place of publication South Melbourne, Vic
Publication date 2011
ISSN 1037-616X
Keyword(s) student diversity
online learning
mode of teaching delivery
student satisfaction
student preference
Notes
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Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2011, James Nicholas Publishers
Persistent URL http://hdl.handle.net/10536/DRO/DU:30044722

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.