Vested interests in addiction research and policy alcohol industry use of social aspect public relations organizations against preventative health measures

Miller, Peter G., de Groot, Florentine, McKenzie, Stephen and Droste, Nicolas 2011, Vested interests in addiction research and policy alcohol industry use of social aspect public relations organizations against preventative health measures, Addiction, vol. 106, no. 9, pp. 1560-1567.

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Title Vested interests in addiction research and policy alcohol industry use of social aspect public relations organizations against preventative health measures
Author(s) Miller, Peter G.
de Groot, Florentine
McKenzie, Stephen
Droste, Nicolas
Journal name Addiction
Volume number 106
Issue number 9
Start page 1560
End page 1567
Total pages 8
Publisher Wiley-Blackwell Publishing
Place of publication Oxford, England
Publication date 2011-09
ISSN 0965-2140
Keyword(s) alcohol industry
corporate responsibility
Drinkwise
preventative health
social aspect public relations organizations
Summary Aim It has been proposed that alcohol industry ‘social aspects/public relations’ organizations (SAPROs) serve the agenda of lending credibility to industry claims of corporate responsibility while promoting ineffective industry-friendly interventions (such as school-based education or TV advertising campaigns) and creating doubt about interventions which have a strong evidence base (such as higher taxes on alcoholic beverages). This paper investigated whether submissions to Australia's National Preventative Health Taskforce (NPHT) from alcohol industry bodies regarding the Australian SAPRO, Drinkwise, have used this organization to demonstrate corporate responsibility while promoting industry-friendly interventions.

Method Submissions to the Australian National Preventative Health Taskforce (NPHT) discussion paper Australia, the healthiest country by 2020 (n = 375) were examined to identify those with primary alcohol content. A thematic analysis of the resulting 33 submissions was conducted to determine which organization, institution or individual discussed Drinkwise.

Setting Australia.

Findings Nine of the 33 submissions discussed Drinkwise; all were submitted by the alcohol industry or its affiliates. Every industry submission referred to Drinkwise either as providing evidence of social responsibility or by suggesting the industry-friendly actions of Drinkwise as alternatives to those recommended by the NPHT report.

Conclusions Drinkwise has been used by the alcohol industry to create an impression of social responsibility while promoting interventions that maintain profits and campaigning against effective interventions such as higher taxes on alcohol.
Language eng
Field of Research 170113 Social and Community Psychology
Socio Economic Objective 920499 Public Health (excl. Specific Population Health) not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2011, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30044949

Document type: Journal Article
Collection: School of Psychology
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