Entrepreneurship, e-finance and mobile banking

Ratten, Vanessa 2012, Entrepreneurship, e-finance and mobile banking, International journal of electronic finance, vol. 6, no. 1, pp. 1-12.

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Title	Entrepreneurship, e-finance and mobile banking
Author(s)	Ratten, Vanessa
Journal name	International journal of electronic finance
Volume number	6
Issue number	1
Start page	1
End page	12
Total pages	12
Publisher	Inderscience
Place of publication	Geneva, Switzerland
Publication date	2012
ISSN	1746-0069
Keyword(s)	e-finance mobile banking banking marketing knowledge mobile commerce social cognitive theory learning
Summary	This paper focuses on the role of entrepreneurship and e-finance in determining a person's intention to adopt mobile banking. The approach utilised in this paper is to develop a conceptual framework that includes a number of propositions that are developed and justified by the literature. The main findings of this paper are that people's entrepreneurial inclination and learning tendency will determine how they respond to marketing and knowledge about mobile banking. The practical implications are that financial institutions involved in e-finance can focus their marketing efforts at increasing people's exposure to mobile banking.
Language	eng
Field of Research	150304 Entrepreneurship
Socio Economic Objective	970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category	C1 Refereed article in a scholarly journal
Copyright notice	©2012, Inderscience Enterprises Ltd.
Persistent URL	http://hdl.handle.net/10536/DRO/DU:30045016

Document type:	Journal Article
Collections:	Faculty of Business and Law Deakin Graduate School of Business

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