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Entrepreneurship, e-finance and mobile banking

Ratten, Vanessa 2012, Entrepreneurship, e-finance and mobile banking, International journal of electronic finance, vol. 6, no. 1, pp. 1-12.

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Title Entrepreneurship, e-finance and mobile banking
Author(s) Ratten, Vanessa
Journal name International journal of electronic finance
Volume number 6
Issue number 1
Start page 1
End page 12
Total pages 12
Publisher Inderscience
Place of publication Geneva, Switzerland
Publication date 2012
ISSN 1746-0069
Keyword(s) e-finance
mobile banking
banking
marketing
knowledge
mobile commerce
social cognitive theory
learning
Summary This paper focuses on the role of entrepreneurship and e-finance in determining a person's intention to adopt mobile banking. The approach utilised in this paper is to develop a conceptual framework that includes a number of propositions that are developed and justified by the literature. The main findings of this paper are that people's entrepreneurial inclination and learning tendency will determine how they respond to marketing and knowledge about mobile banking. The practical implications are that financial institutions involved in e-finance can focus their marketing efforts at increasing people's exposure to mobile banking.
Language eng
Field of Research 150304 Entrepreneurship
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2012, Inderscience Enterprises Ltd.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30045016

Document type: Journal Article
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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Created: Mon, 07 May 2012, 15:11:29 EST by Katrina Fleming

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