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Cloud computing services : theoretical foundations of ethical and entrepreneurial adoption behaviour

Ratten, Vanessa 2012, Cloud computing services : theoretical foundations of ethical and entrepreneurial adoption behaviour, International journal of cloud applications and computing, vol. 2, no. 2, April - June, pp. 48-58.

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Title Cloud computing services : theoretical foundations of ethical and entrepreneurial adoption behaviour
Author(s) Ratten, Vanessa
Journal name International journal of cloud applications and computing
Volume number 2
Issue number 2
Season April - June
Start page 48
End page 58
Total pages 11 p.
Publisher IGI Global
Place of publication Hershey, Pa.
Publication date 2012-04
ISSN 2156-1834
Keyword(s) cloud Applications
cloud Computing
entrepreneurship
ethics
learning intensity
social cognitive theory
technology marketing
Summary Clouicomputing is an emerging service technology that has ethical and entrepreneurial implications. Due to technological innovations increasing the attention placed on cloud computing services, more people are focusing on the security and privacy issues determined by ethical guidelines and how the technology is evolving as an entrepreneurial service innov.ation. This paper presents a theoretical perspective on how a person adopts cloud computing. The literature on technology innovation and adoption behaviour is examined with a focus on social cognitive theory. A theoretical framework is then presented, which indicates a number of propositions to describe the intention of a person to adopt cloud computing services. The role of technology marketing capability, sustained learning and outcome expectancy are included in helping to understand the role of cloud computing applications. Suggestions for future research and practical implications are stated.
Language eng
Field of Research 150304 Entrepreneurship
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2012, IGI Global
Persistent URL http://hdl.handle.net/10536/DRO/DU:30045087

Document type: Journal Article
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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Created: Thu, 10 May 2012, 13:05:07 EST by Katrina Fleming

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