Openly accessible

Book review : Relevance : making stuff that matters

Ratten, Vanessa 2009, Book review : Relevance : making stuff that matters, Journal of product and brand management, vol. 18, no. 2, pp. 159-159.

Attached Files
Name Description MIMEType Size Downloads
ratten-relevancemaking-post-2009.pdf Author's post print application/pdf 24.16KB 12

Title Book review : Relevance : making stuff that matters
Author(s) Ratten, Vanessa
Journal name Journal of product and brand management
Volume number 18
Issue number 2
Start page 159
End page 159
Total pages 1
Publisher Emerald Group Publishing
Place of publication Bingley, England
Publication date 2009
ISSN 1061-0421
Keyword(s) brand management
consumer psychology
marketing strategy
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C4.1 Letter or note
Copyright notice ©2009, Emerald Group Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30045118

Document type: Journal Article
Collections: Deakin Graduate School of Business
Open Access Collection
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Access Statistics: 29 Abstract Views, 12 File Downloads  -  Detailed Statistics
Created: Mon, 14 May 2012, 09:27:09 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.