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Book review : Marketing principles by Craig Walters and Leo-Paul Dana

Ratten, Vanessa 2008, Book review : Marketing principles by Craig Walters and Leo-Paul Dana, International journal of entrepreneurship and small business, vol. 6, no. 2, pp. 315-318.


Title Book review : Marketing principles by Craig Walters and Leo-Paul Dana
Author(s) Ratten, Vanessa
Journal name International journal of entrepreneurship and small business
Volume number 6
Issue number 2
Start page 315
End page 318
Total pages 4
Publisher Inderscience Publishers
Place of publication London, England
Publication date 2008
ISSN 1476-1297
Summary Marketing Principles. by Craig Walters and Leo-Paul Dana. 4th ed. Pearson Prentice Hall, 2007. 576pp. ISBN: 1-87737-137-8
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C4.1 Letter or note
Copyright notice ©2008, Inderscience Publishers
Persistent URL http://hdl.handle.net/10536/DRO/DU:30045125

Document type: Journal Article
Collection: Deakin Graduate School of Business
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