Services marketing : NMRK513 : study guide

Creed, Andrew 1999, Services marketing : NMRK513 : study guide, South West Institute of TAFE, Warrnambool, Vic..


Title Services marketing : NMRK513 : study guide
Author(s) Creed, Andrew
Publication date 1999
Total pages iv, 120 p.
Publisher South West Institute of TAFE
Place of Publication Warrnambool, Vic.
Keyword(s) services
marketing
strategy
Summary Study guide for TAFE course in services marketing
Language eng
Field of Research 150501 Consumer-Oriented Product or Service Development
Socio Economic Objective 910403 Marketing
HERDC Research category AN.1 Other book, or book not attributed to Deakin University
Copyright notice ©1999, South West Institute of TAFE
Persistent URL http://hdl.handle.net/10536/DRO/DU:30045490

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