Consumer behaviour : study guide

Young, Peter Lewis and Creed, Andrew 1999, Consumer behaviour : study guide, South West Institute of TAFE, Warrnambool, Vic.

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Title Consumer behaviour : study guide
Author(s) Young, Peter Lewis
Creed, Andrew
Publication date 1999
Series Consumer behaviour
Total pages vi, 130 p.
Publisher South West Institute of TAFE
Place of Publication Warrnambool, Vic
Keyword(s) Consumer
Marketing
Psychology
Sociology
Behaviour
Summary Study guide for the TAFE unit, NMRK403 Services marketing
ISBN 1875797955
Language eng
Field of Research 150501 Consumer-Oriented Product or Service Development
Socio Economic Objective 910403 Marketing
HERDC Research category AN.1 Other book, or book not attributed to Deakin University
Copyright notice ©1999, South West Institute of TAFE
Persistent URL http://hdl.handle.net/10536/DRO/DU:30045494

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