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Mobile banking in the youth market : implications from an entrepreneurial and learning perspective

Ratten, Vanessa 2012, Mobile banking in the youth market : implications from an entrepreneurial and learning perspectiveStrategy, adoption, and competitive advantage of mobile services in the global economy, IGI Global, Hershey Pa., pp.112-126.

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Title Mobile banking in the youth market : implications from an entrepreneurial and learning perspective
Author(s) Ratten, Vanessa
Title of book Strategy, adoption, and competitive advantage of mobile services in the global economy
Publication date 2012
Chapter number 6
Total chapters 19
Start page 112
End page 126
Total pages 15
Publisher IGI Global
Place of Publication Hershey Pa.
Keyword(s) mobile banking
youth market
ISBN 1466619392
9781466619395
Language eng
Field of Research 150304 Entrepreneurship
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1 Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30045640

Document type: Book Chapter
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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Created: Fri, 01 Jun 2012, 11:43:42 EST by Aysun Alpyurek

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