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Adoption of mobile reading devices in the book industry

Ratten, Vanessa 2012, Adoption of mobile reading devices in the book industryStrategy, adoption, and competitive advantage of mobile services in the global economy, IGI Global, Hershey Pa., pp.203-216.

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Title Adoption of mobile reading devices in the book industry
Author(s) Ratten, Vanessa
Title of book Strategy, adoption, and competitive advantage of mobile services in the global economy
Publication date 2012
Chapter number 11
Total chapters 19
Start page 203
End page 216
Total pages 14
Publisher IGI Global
Place of Publication Hershey Pa.
Keyword(s) mobile reading devices
book industry
ISBN 1466619392
9781466619395
Language eng
Field of Research 150304 Entrepreneurship
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1 Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30045641

Document type: Book Chapter
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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Created: Fri, 01 Jun 2012, 11:52:21 EST by Aysun Alpyurek

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