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A study of older Australians’ volunteering and quality of life : empirical evidence and policy implications

Taghian, Mehdi, D'Souza, Clare and Polonsky, Michael 2012, A study of older Australians’ volunteering and quality of life : empirical evidence and policy implications, Journal of nonprofit and public sector marketing, vol. 24, no. 2, pp. 101-122.

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Title A study of older Australians’ volunteering and quality of life : empirical evidence and policy implications
Author(s) Taghian, Mehdi
D'Souza, Clare
Polonsky, Michael
Journal name Journal of nonprofit and public sector marketing
Volume number 24
Issue number 2
Start page 101
End page 122
Total pages 22
Publisher Routledge
Place of publication Philadelphia, Pa.
Publication date 2012
ISSN 1049-5142
Keyword(s) voluntarism
volunteering
quality of life
well-being
expectancy theory of motivation
government policy
work force strategy
Summary Older Australians are confronted by dramatic changes in their physical, social, financial, and psychological well-being. There are social costs to these changes related to their productivity and increased costs associated with caring for older Australians. Greater community engagement through voluntary work practice may minimize these costs, as well as positively influence volunteers' subjective quality of life (QOL). This study investigates the motivations for older Australians to engage in formal voluntary work. It seeks to identify whether the motivational factors to volunteer are associated with individuals' subjective QOL. The results indicate a positive relationship between older people's motivations to volunteer and their subjective QOL. This association is strengthened by respondents' community orientation, positive perception of voluntary work, positive personal attitudes toward volunteering, and their self-esteem. The role of policy makers in motivating larger participation by the older groups is discussed.
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
150599 Marketing not elsewhere classified
Socio Economic Objective 940103 Ageing and Older People
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2012, Taylor & Francis Group, LLC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30045825

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Created: Wed, 13 Jun 2012, 09:46:27 EST by Aysun Alpyurek