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eftpos : the building of a brand

Quinn-Allan, Deirdre 2012, eftpos : the building of a brand. In Greeenland, Steven, Bainbridge, Jason, Galloway, Chris and Gill, Robert (ed), Strategic communication : cases in marketing, public relations, advertising and media, Pearson Australia, Frenchs Forest, NSW, pp.102-113.

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Title eftpos : the building of a brand
Author(s) Quinn-Allan, Deirdre
Title of book Strategic communication : cases in marketing, public relations, advertising and media
Editor(s) Greeenland, Steven
Bainbridge, Jason
Galloway, Chris
Gill, Robert
Publication date 2012
Chapter number 10
Total chapters 13
Start page 102
End page 113
Total pages 12
Publisher Pearson Australia
Place of Publication Frenchs Forest, NSW
Keyword(s) marketing
brand
ISBN 1442555491
9781442555495
Language eng
Field of Research 150502 Marketing Communications
Socio Economic Objective 910403 Marketing
HERDC Research category B1 Book chapter
Copyright notice ©2012, Pearson Australia
Persistent URL http://hdl.handle.net/10536/DRO/DU:30046010

Document type: Book Chapter
Collection: School of Communication and Creative Arts
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Created: Thu, 28 Jun 2012, 12:44:10 EST by Kylie Koulkoudinas

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