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Evoked emotions : textual analysis within the context of pilgrimage tourism to Gallipoli

Hede, Anne-Marie and Hall, John 2012, Evoked emotions : textual analysis within the context of pilgrimage tourism to Gallipoli. In Hyde, Kenneth F., Ryan, Chris and Woodside, Arch G. (ed), Field guide to case study research in tourism, hospitality and leisure, Emerald Group Publishing Limited, Bingley, England, pp.45-60, doi: 10.1108/S1871-3173(2012)0000006006.

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Title Evoked emotions : textual analysis within the context of pilgrimage tourism to Gallipoli
Author(s) Hede, Anne-Marie
Hall, John
Title of book Field guide to case study research in tourism, hospitality and leisure
Editor(s) Hyde, Kenneth F.
Ryan, Chris
Woodside, Arch G.
Publication date 2012
Series Advances in culture, tourism and hospitality research; v.6
Chapter number [3]
Total chapters [30]
Start page 45
End page 60
Total pages 16
Publisher Emerald Group Publishing Limited
Place of Publication Bingley, England
Keyword(s) Emotions
textual analysis
events
consumer behaviour
Summary This chapter focuses on tourism from Australia to Gallipoli to attend Anzac Day commemorations. The research examines diary excerpts of tourists to Gallipoli using theory on emotions to gain insights into the consumption experience. We describe this tourist experience as a pilgrimage, as it is purposeful and is aimed at reaching a specific destination that has spiritual meaning for the consumer. We found that this tourist experience elicits both positively and negatively valanced emotions. The findings highlight that not all tourism experiences elicit hedonically related emotions; however, the outcome of the experience can be positive. Further research on emotions that explores this paradox between emotions in consumption and emotions in post-consumption will assist to understand the ways in which consumers process their emotions within this context.
ISBN 9781780527420
Edition 1st
Language eng
DOI 10.1108/S1871-3173(2012)0000006006
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 900302 Socio-Cultural Issues in Tourism
HERDC Research category B1 Book chapter
Copyright notice ©2012, Emerald Group Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30046111

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Created: Thu, 12 Jul 2012, 12:13:42 EST by Aysun Alpyurek

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