Association between food marketing exposure and adolescents' food choices and eating behaviors

Scully, Maree, Wakefield, Melanie, Niven, Philippa, Chapman, Kathy, Crawford, David, Pratt, Iain S., Baur, Louise A., Flood, Victoria and Morley, Belinda 2012, Association between food marketing exposure and adolescents' food choices and eating behaviors, Appetite, vol. 58, no. 1, pp. 1-5.

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Title Association between food marketing exposure and adolescents' food choices and eating behaviors
Author(s) Scully, Maree
Wakefield, Melanie
Niven, Philippa
Chapman, Kathy
Crawford, David
Pratt, Iain S.
Baur, Louise A.
Flood, Victoria
Morley, Belinda
Journal name Appetite
Volume number 58
Issue number 1
Start page 1
End page 5
Total pages 5
Publisher Elsevier BV
Place of publication Amsterdam, The Netherlands
Publication date 2012-02
ISSN 0195-6663
1095-8304
Keyword(s) food marketing
adolescents
behavior
cross-sectional study
Summary The present study examined associations between food marketing exposure and adolescents’ food choices and reported consumption of energy-dense and nutrient-poor (EDNP) foods. A cross-sectional survey of 12,188 Australian secondary students aged 12–17 years was conducted, using a web-based self-report questionnaire. Measures included students’ level of exposure to commercial television and non-broadcast types of food marketing, whether they had tried a new product or requested a product they had seen advertised, and their reported consumption of fast food, sugary drinks and sweet and salty snacks. Results indicated greater exposure to commercial television, print/transport/school food marketing and digital food marketing were all independently associated with students’ food choices. High commercial television viewers (>2 h/day) were more likely to report higher consumption of EDNP foods (ORs ranged from 1.31 for fast food to 1.91 for sweet snacks). Some associations between digital food marketing exposure and students’ eating behaviors were found; however, print/transport/school food marketing was only related to sweet snack consumption. These study results suggest that cumulative exposure to television food advertising and other food marketing sources are positively linked to adolescents’ food choices and eating behaviors. Policy changes to restrict food marketing to young people should include both television and non-broadcast media.
Language eng
Field of Research 119999 Medical and Health Sciences not elsewhere classified
Socio Economic Objective 920411 Nutrition
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2011, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30046213

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