Online communities and commercialization of Chinese internet literature

Tse, Michael S. C. and Gong, Maleen Z. 2012, Online communities and commercialization of Chinese internet literature, Journal of internet commerce, vol. 11, no. 2, pp. 100-116, doi: 10.1080/15332861.2012.689563.

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Title Online communities and commercialization of Chinese internet literature
Author(s) Tse, Michael S. C.
Gong, Maleen Z.
Journal name Journal of internet commerce
Volume number 11
Issue number 2
Start page 100
End page 116
Total pages 17
Publisher Routledge
Place of publication London, England
Publication date 2012
ISSN 1533-2861
Keyword(s) e-commerce
internet literature
internet users
online community
Summary This article presents a case study on roles of online communities in development and commercialization of Chinese Internet literature (CIL). Online communities are widely used in ethnic Chinese communities for publication of CIL works. Uses of online communities in publication of CIL works enhance authors’ and readers’ experience and facilitate the growth of the CIL market. In turn, the growth of the CIL market creates new business opportunities that eventually lead to CIL commercialization. Evidences from the case show that the roles of online communities on CIL commercialization are much larger than simply being a new product development platform.
Language eng
DOI 10.1080/15332861.2012.689563
Field of Research 150302 Business Information Systems
Socio Economic Objective 890404 Publishing and Print Services (incl. Internet Publishing)
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2012, Taylor & Francis
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Document type: Journal Article
Collections: Faculty of Business and Law
School of Accounting, Economics and Finance
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Created: Fri, 27 Jul 2012, 12:56:23 EST by Aysun Alpyurek

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