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Integrated marketing communication, unhealthy food and power : an under-investigated dynamic

Jackson, Michaela and Harrison, Paul 2012, Integrated marketing communication, unhealthy food and power : an under-investigated dynamic, in Proceedings of the 37th Macromarketing Conference, Macromarketing Society, Inc., [Berlin, Germany], pp. 434-444.

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Title Integrated marketing communication, unhealthy food and power : an under-investigated dynamic
Author(s) Jackson, Michaela
Harrison, Paul
Conference name Annual Meeting of the Macromarketing Society (37th : 2012 : Berlin, Germany)
Conference location Berlin, Germany
Conference dates 13-16 June, 2012
Title of proceedings Proceedings of the 37th Macromarketing Conference
Editor(s) Haase, Michaela
Kleinaltenkamp, Michael
Publication date 2012
Conference series Annual Meeting of the Macromarketing Society
Start page 434
End page 444
Total pages 11
Publisher Macromarketing Society, Inc.
Place of publication [Berlin, Germany]
Keyword(s) food and beverage industry
integrated marketing communication
power
Notes Reproduced with the kind permission of the copyright owner.
Conference theme : Sustainable Development of Markets and Marketing Systems in a Globalized World
ISBN 9783941240506
Language eng
Field of Research 111799 Public Health and Health Services not elsewhere classified
Socio Economic Objective 920499 Public Health (excl. Specific Population Health) not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2012, The Author
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30046330

Document type: Conference Paper
Collections: Deakin Graduate School of Business
Population Health
Open Access Collection
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Created: Mon, 30 Jul 2012, 15:32:55 EST by Michaela Jackson

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.