Twenty years of the Journal of Marketing Theory and Practice Polonsky, Michael and Ringer, Allison 2012, Twenty years of the Journal of Marketing Theory and Practice, Journal of marketing theory and practice, vol. 20, no. 3, pp. 243-261. Attached Files Name Description MIMEType Size Downloads Title Twenty years of the Journal of Marketing Theory and Practice Author(s) Polonsky, Michael orcid.org/0000-0003-2395-1311 Ringer, Allison orcid.org/0000-0003-1690-5392 Journal name Journal of marketing theory and practice Volume number 20 Issue number 3 Start page 243 End page 261 Total pages 18 Publisher M.E. Sharpe, Inc Place of publication Armonk, N.Y. Publication date 2012 ISSN 1069-6679 Summary This paper reviews the work published in JMTP during its first 20 years. It finds extensive global coverage in terms of authors and material, despite a U.S. emphasis. In addition, a diversity of topics is covered and is making a significant contribution, as defined by citations, to broader academic discourse. The works published have a strong applied focus, although this might be expected to have been higher given the journal's applied foundations. The paper also identifies the most prolific individuals and institutions, based on the number of articles published and citations to those articles. The paper concludes that JMTP has made a valuable contribution to marketing academia and its global recognition continues to grow. Language eng Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 910403 Marketing HERDC Research category C1 Refereed article in a scholarly journal Persistent URL http://hdl.handle.net/10536/DRO/DU:30046553 Document type: Journal Article Collections: Faculty of Arts and Education Faculty of Business and Law Higher Education Research Group   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 03 Aug 2012, 14:49:28 EST Thu, 16 Aug 2012, 11:43:43 EST Thu, 16 Aug 2012, 11:44:29 EST Mon, 08 Oct 2012, 10:38:59 EST Mon, 08 Oct 2012, 10:42:04 EST Tue, 03 Feb 2015, 13:09:39 EST Sat, 22 Aug 2020, 02:37:47 EST Filtered Full Citation counts:   Cited 4 times in TR Web of Science Cited 6 times in Scopus Search Google Scholar Access Statistics: 687 Abstract Views, 2 File Downloads  -  Detailed Statistics Created: Fri, 03 Aug 2012, 14:49:16 EST by Aysun Alpyurek

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.