Twenty years of the Journal of Marketing Theory and Practice

Polonsky, Michael and Ringer, Allison 2012, Twenty years of the Journal of Marketing Theory and Practice, Journal of marketing theory and practice, vol. 20, no. 3, pp. 243-261.

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Title Twenty years of the Journal of Marketing Theory and Practice
Author(s) Polonsky, MichaelORCID iD for Polonsky, Michael
Ringer, AllisonORCID iD for Ringer, Allison
Journal name Journal of marketing theory and practice
Volume number 20
Issue number 3
Start page 243
End page 261
Total pages 18
Publisher M.E. Sharpe, Inc
Place of publication Armonk, N.Y.
Publication date 2012
ISSN 1069-6679
Summary This paper reviews the work published in JMTP during its first 20 years. It finds extensive global coverage in terms of authors and material, despite a U.S. emphasis. In addition, a diversity of topics is covered and is making a significant contribution, as defined by citations, to broader academic discourse. The works published have a strong applied focus, although this might be expected to have been higher given the journal's applied foundations. The paper also identifies the most prolific individuals and institutions, based on the number of articles published and citations to those articles. The paper concludes that JMTP has made a valuable contribution to marketing academia and its global recognition continues to grow.
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
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Created: Fri, 03 Aug 2012, 14:49:16 EST by Aysun Alpyurek

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