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Born globals : how are they different?

Wong, Ho Yin and Merrilees, Bill 2012, Born globals : how are they different?, in Interdisciplinary approaches to product design, innovation, & branding in international marketing, Emerald Group Publishing, Bingley, England, pp.305-329.

Document type: Book Chapter
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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Title Born globals : how are they different?
Author(s) Wong, Ho Yin
Merrilees, Bill
Title of book Interdisciplinary approaches to product design, innovation, & branding in international marketing
Editor(s) Zou, Shaoming
Swan, Scott
Publication date 2012
Series Advances in international marketing, v.23
Chapter number 15
Total chapters 16
Start page 305
End page 329
Total pages 24
Publisher Emerald Group Publishing
Place of Publication Bingley, England
Keyword(s) international success
commitment
capabilities
branding
born globals
ISBN 9781781900161
1781900167
ISSN 1474-7979
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category B1 Book chapter
Copyright notice ©2012, Emerald Group Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30047354
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