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Born globals : how are they different?

Wong, Ho Yin and Merrilees, Bill 2012, Born globals : how are they different?. In Zou, Shaoming and Swan, Scott (ed), Interdisciplinary approaches to product design, innovation, & branding in international marketing, Emerald Group Publishing, Bingley, England, pp.305-329, doi: 10.1108/S1474-7979(2012)0000023019.

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Title Born globals : how are they different?
Author(s) Wong, Ho Yin
Merrilees, Bill
Title of book Interdisciplinary approaches to product design, innovation, & branding in international marketing
Editor(s) Zou, Shaoming
Swan, Scott
Publication date 2012
Series Advances in international marketing, v.23
Chapter number 15
Total chapters 16
Start page 305
End page 329
Total pages 24
Publisher Emerald Group Publishing
Place of Publication Bingley, England
Keyword(s) international success
commitment
capabilities
branding
born globals
ISBN 9781781900161
1781900167
ISSN 1474-7979
Language eng
DOI 10.1108/S1474-7979(2012)0000023019
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category B1 Book chapter
Copyright notice ©2012, Emerald Group Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30047354

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Created: Mon, 27 Aug 2012, 14:34:44 EST by Aysun Alpyurek

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.