The academic online : constructing persona through the world wide web

Barbour, Kim and Marshall, David 2012, The academic online : constructing persona through the world wide web, First monday, vol. 17, no. 9, pp. 1-20.

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Title	The academic online : constructing persona through the world wide web
Author(s)	Barbour, Kim Marshall, David
Journal name	First monday
Volume number	17
Issue number	9
Start page	1
End page	20
Total pages	20
Publisher	First Monday Editorial Group
Place of publication	Bridgman, Mich.
Publication date	2012-09-03
ISSN	1396-0466
Keyword(s)	Academic World wide web Persona
Summary	This paper explores the way individuals are part of the prestige economy generated by universities as institutions. It explores how the construction of online identities or persona is now an essential activity for the academic both from the perspective of university value and individual/career value. Five distinct types of academic persona are explored primarily through academics working in digital communication areas; through these cases and examples this new communication environment is explored. This paper concludes that institutions and individuals need to develop in the most pragmatic sense, online academic persona and ensure that these online ‘selfs’ are connected with authenticity to the professional work of the academic.
Language	eng
Field of Research	200102 Communication Technology and Digital Media Studies
Socio Economic Objective	950299 Communication not elsewhere classified
HERDC Research category	C1 Refereed article in a scholarly journal
Copyright notice	©2012, First Monday Editorial Group
Persistent URL	http://hdl.handle.net/10536/DRO/DU:30048307

Document type:	Journal Article
Collection:	School of Communication and Creative Arts

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Created:	Thu, 06 Sep 2012, 13:54:07 EST by David Marshall

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