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The academic online: constructing persona through the world wide web

Barbour, Kim and Marshall, David 2012, The academic online: constructing persona through the world wide web, First monday, vol. 17, no. 9, pp. 1-20.

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Title The academic online: constructing persona through the world wide web
Author(s) Barbour, Kim
Marshall, David
Journal name First monday
Volume number 17
Issue number 9
Start page 1
End page 20
Total pages 20
Publisher First Monday Editorial Group
Place of publication Bridgman, Mich.
Publication date 2012-09-03
ISSN 1396-0458
1396-0466
Keyword(s) Academic
World wide web
Persona
Summary This paper explores the way individuals are part of the prestige economy generated by universities as institutions. It explores how the construction of online identities or persona is now an essential activity for the academic both from the perspective of university value and individual/career value. Five distinct types of academic persona are explored primarily through academics working in digital communication areas; through these cases and examples this new communication environment is explored. This paper concludes that institutions and individuals need to develop in the most pragmatic sense, online academic persona and ensure that these online ‘selfs’ are connected with authenticity to the professional work of the academic.
Language eng
Field of Research 200102 Communication Technology and Digital Media Studies
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2012, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30048307

Document type: Journal Article
Collections: School of Communication and Creative Arts
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Created: Thu, 06 Sep 2012, 13:54:07 EST by David Marshall

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.